The ever popular Xoopar Octopus charging cable now with the NEW option to add your marketing message big and bold to the 4 col insert card in the packaging ...
2019 has an array of sporting events taking place throughout the year. From golf events around the world, the ICC Cricket World Cup in England and in September, the Rugby World Cup in Japan. Make sure your brand doesn't drop the ball!
Event-specific giveaways are creating complete brand experiences.
Gone are the days of bringing whatever existing giveaways you happen to have to events. Today, companies are using events as opportunities to create complete brand experiences with everything from their booths to their promotional items.
Event-specific giveaways will become a necessity in 2019 as companies vie for audiences’ attention. Whether it’s a high-profile event with thousands of attendees or a local trade show, event-specific giveaways make an undeniably positive impact on recipients.
Desktop accessories are making a comeback
In an age of Bluetooth headphones, waterproof speakers, and a myriad of innovative multi-purpose promotional items, it might be surprising to learn that work-related promotional items are trending for 2019.
But when you think about trends in company culture, it actually makes a lot of sense. Companies want their employees to be brand ambassadors, and what better way to do that than by stocking their desks with cool company swag?
What are the most popular desk accessories for 2019? We expect to see mousepads, coasters, phone stands, and desktop speakers continue their rise this year. Even colleges and universities are beginning to jump on the trend of welcoming new students with branded supplies.
So, while these certainly may not be the same old desk accessories you’ve seen in the past, this category will continue to become more popular.
Companies are loving the positive impact gift sets have on their recipients. Their increasing popularity stems from the fact that they’re simple and versatile, yet extremely effective.
When it comes to creating thoughtful, impressive promotional gift sets, there are a couple of options.
First, you can build your own. The great thing about assembling your own promotional gift sets is that you can have full control over everything from the packaging design to the items inside. DeVine can help you select the right promo items and packaging to best connect with your target audience..
Alternatively, you can order pre-assembled gift sets. This is more of a turnkey solution that makes just as much of an impact as with the DIY approach without all the hassle of putting them together yourself. DeVine can do all of this for you from selecting your promo gifts/packaging and assembling the gift sets to delivering them directly to you customers.
With people putting more thought and strategy into their promotional marketing and corporate gifting than ever, it won’t be surprising to see kits, bundles, and gift sets soar in popularity this year.
Research shows promotional products lead to increased brand recognition and potential to increase sales with new and repeat clients.
As anyone who’s recently shopped for promotional products knows, the options are seemingly endless. Today’s decoration and customisation options allow companies to express any style.
That’s never been truer than it will be in 2019. With even more new and unique materials and finishing options, we’ll see an increase in creativity—and a decrease in plain, boring promotional products.
Here are the creative material and finishing trends that will be everywhere in the upcoming year:
By naming Living Coral as its 2019 Colour of the Year, Pantone has once again chosen a bright, lively colour that evokes energy and positivity. Pantone’s colour of the Year has influenced product development and purchasing decisions for over twenty years, and it’s no surprise that we’ll see pops of colour continue to make their way into promotional products this year.
A matte finish can lend a sleek and elevated look to almost any product, giving it a more refined appearance.
Heathered fabric is having a moment in the spotlight! Everything from clothes to hats to blankets can be found with this extremely popular fabric style.
The increasingly popular rustic chic look has extended to promotional products with the burlap trend. Either used as an accent or as the main material.
“Soft-touch” refers to a particular finish on certain items that makes them silky-smooth to the touch. Not only is this finish more comfortable to hold than more traditional plastic, but it adds the perception of higher quality.
#1: Promotional products are becoming more retail-inspired.
This can mean a few different things. Many actual retail brands are now available as customisable promotional products, but non-name brand items are also starting to emulate the retail look and feel when it comes to product design. Beyond the products themselves, companies are beginning to realise that when it comes to customising a promotional item with their brand a subtle approach is often more effective than an over-the-top one.
A great example of this is clothing. When ordering promotional clothing, companies are starting to focus much more on creating a well-designed item that their recipients will actually wear than on displaying their brand as visibly as possible. Small embroidered patches, subtle custom tags, and understated tone-on-tone colours are becoming preferred over large logo imprints.
In 2019, subtle touches will become more popular than ever. Companies will want to give out items that have an impressive retail feel, that they know their recipients will use.
Many trends from previous years are still relevant for 2019. Technology products are as popular as ever. The drink-ware category continues to blow up. And the enthusiasm for Eco-friendly promotional products is alive and well.
There are also many new emerging trends that will influence promotional products and their designs this year which we will highlight over the coming weeks.
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